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Vendor Programs

Vendor Programs. Done Right.

Dealers, manufacturers, distributors and installers use the program to close equipment sales with a monthly payment. Your customers get financing, you get paid in full right away, and it costs you nothing.

A Crest vendor program lets a business that sells equipment, vehicles or software offer financing to its own customers, funded by Crest Capital, a direct lender since 1989. Your customers request payment options on your website, the quote reaches them by email (your rep is copied when quote notifications are on), and you are paid in full, normally within 24 hours of delivery and acceptance. Enrollment is free, with no volume commitments.

Get started · about 2 minutes

Enroll in About 2 Minutes.

Free, no obligation, and no volume commitments. Start with the four basics. Next you will answer a few quick questions about your company, then pick your widget.

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  • Free, no obligation
  • No volume commitments
  • Secure connection

Financing facts

Offering Payment Options Is Not Optional Anymore.

Your customers already expect a monthly payment option at the point of purchase. Sellers who offer one keep those buyers. Sellers who do not send them to finance-offering competitors.

8 in 10 buyers use financing

82% of businesses that acquired equipment or software in 2023 used at least one form of financing to do so (Equipment Leasing and Finance Foundation, 2024 Horizon Report). Offering payment options keeps you in front of this group.

You get paid right away

Offer financing and leasing while still getting paid in full up front. You make the sale, we take the risk.

No strings attached

No volume commitments, no formal agreement, and no cost to you. If you have a B2B customer base, you can likely offer credit through us.

Who this is built for

Built for the Businesses That Sell the Equipment.

Crest vendor programs are for businesses that sell equipment, vehicles, or software to their own customers. If the four things below describe your company, everything on this page was built for you.

You sell things businesses rely on.

Machines, vehicles, and hard-working business equipment, new or used, including construction and heavy equipment. Assets with real, lasting value that your customers put to work for years.

You have at least a year in business.

Vendor programs are built for established sellers. Twelve months in business is our minimum.

Your sales clear our minimum.

Our minimum transaction size is $10,000. When your typical sale clears it, a monthly payment quote turns lookers into buyers.

You have a business website.

The program runs through your site: your financing page, your widget, your customers. A working business website is required.

How it works

Three Steps to Point-of-Purchase Financing.

No website overhaul, no committee, no contract. You enroll, you pick a widget, and your customers start getting instant financing quotes branded to your company.

Enroll

About 2 minutes, free, and no obligation. Tell us who you are and what you sell, and we take it from there.

Pick your widget, paste one short snippet

Choose the tool that fits your site and drop in one snippet of code. You can do it yourself, or we can do it for you.

Quotes go out, leads come in

Your customers get instant branded payment quotes and a way to apply. You get the leads and the sale. Quote emails carry your company name from the first quote, with your logo once we find it on your site; every new account is reviewed before its co-branded financing page goes live.

Every quote email is branded with your company and, with quote notifications on, copies your rep. Quote emails have a long shelf life, and they can close sales for you even months later.

Your free tools

Two Widgets. One Paste.

Each widget is free, branded to your company, and installed with a single snippet. Pick the one that matches what you want it to do. You will choose yours during enrollment, with live previews.

Goal: Get quotes

Instant Quote

A quote box right on your page. Customers enter an amount and instantly receive real payment quotes by email, branded to your company.

Goal: Build a page

Finance Page

A complete financing page for your site, ready to go. Quotes, applications, and answers, all under your brand.

See both widgets live and send yourself a demo quote

Quote a deal yourself in seconds on the equipment lease calculator

Your co-branded page

Your Own Co-Branded Financing Page.

Once your account is reviewed, you get a co-branded financing page, built under your company name and your logo. It is where your customers request payment options on the equipment you sell. Quotes arrive by email, with Crest copied and, with quote notifications on, your rep copied, so your sales team sees every quote the moment your customer does. You can link to it from anywhere you talk to customers.

Enroll to claim your page

Partnering with Crest

What You Get as a Crest Partner.

A finance partner should make you money and never make you look bad. That is the whole job description, and we have been doing it for equipment, vehicle, and software sellers nationwide since 1989.

Trusted since 1989

Crest has an impeccable reputation for hassle-free financing nationwide, and for being a dependable finance partner for sellers.

Quick and easy for your customers

Typically one simple form, low rates, and approval speed that often means same-day financing for your customers.

We help you sell

Training and support for your sales staff and dealer network. We will even attend trade shows with you to provide instant financing.

Your first funded deal

Once your customer has signed and the equipment is delivered, we ask for your invoice, the serial numbers, a W-9 and your bank details, collected securely at funding. You are paid in full by ACH or wire, normally within 24 hours of delivery and acceptance.

Custom programs on request

Seasonal payments, promotional offers, creative leases. Our team builds revenue-generating programs around your customers.

Set up in minutes

An effective, sales-closing referral program can take as little as ten minutes to set up. Enrollment takes about two.

Nothing about your business changes

You Sell as You Always Have. Now With Point-of-Purchase Financing.

We do not look to change anything about the way you do business. And if you ever have a question, our decision makers answer, and you work with the same friendly people every time.

Why sellers choose Crest

A Finance Partner Businesses Actually Rate.

A direct lender since 1989, rated by the customers who use us and the industry publications that cover equipment financing. Your customers are in good hands, and so are you.

  • 4.9/5Customer ratingGoogle Reviews
  • #1Best Overall Equipment FinancingInvestopedia 2024
  • Since 1989Financing U.S. businessesDirect lender, no middleman

Straight answers

The Questions You Are Really Asking.

Putting a lender in front of your customers is a brand decision. Here is exactly how the three risks that matter are handled.

Will anything happen behind my back?

Every quote your program generates is emailed to your customer with Crest copied and, with quote notifications on (they are, unless you switch them off at enrollment), your rep copied too. Your team sees every quote the moment your customer does. That is not a policy promise. It is how the email is addressed.

What happens if my customer is declined?

Not every application is approved, and we will not pretend otherwise. What experience buys is range: Crest has been underwriting equipment finance since 1989, through several credit cycles, so a customer who looks borderline is worth sending to us rather than writing off, and there is usually more than one way to structure a transaction. The credit conversation stays between Crest and your customer, and the program costs you nothing either way.

Will this lender embarrass me in front of my customer?

Your name is on the program, and we treat that seriously. Crest has been financing equipment buyers since 1989, and how those buyers are treated is not something you have to take on faith. The ratings above come from customers and from outside reviewers, not from us.

Vendor FAQs

The Things Sellers Ask Us Most.

Get started · about 2 minutes

Start Your Program Today.

Free, no obligation, and no volume commitments. Four basics to start, a few quick questions about your company, then pick your widget and leave with your code.

Start Enrollment

  • Free, no obligation
  • No volume commitments
  • Secure connection

Ready to offer financing? Enrollment takes about 2 minutes.

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